Sphere Assured has been launched to deliver a new standard of protection.
The new protection advisory firm launched as an Appointed Representative of Best Practice IFA Group Limited and in partnership with WTT Group and Gerald Edelman.
Sphere is led by Wes McCranor, who was previously head of protection at PIB.
The firm offers a ‘Sphere’ of services to provide bespoke insurance solutions to a wide range of clients with an unparalleled approach to medical due diligence when obtaining insurance policies.
It specialises in comprehensive insurance solutions for SMEs, mergers & acquisition transactions, professional athletes, media figures and private clients.
Sphere has recently partnered with a nationwide private hospital network to provide clients access to top medical specialists, doctors and clinics.
The firm said this access to specialists sets them apart in the market as it enables Sphere to gain an extensive medical understanding of their clients upfront to obtain the best possible terms from insurers based on their specific circumstances.
Wes McCranor, director of Sphere Assured said: “We created Sphere Assured to deliver a new standard of protection, by paying attention to the detail that is often overlooked by other businesses. By anonymously risk-profiling medical data before any policy decisions are made, we can mitigate the risk of clients being refused coverage due to flagged health issues.
“Our approach is transferable for both corporate and personal clients, with individuals gaining support in life insurance, critical-illness insurance, income protection and family income benefit, and corporate clients securing the best advice for Key Person insurance, Shareholder and Partnership Protection, Loan protection and Relevant Life Insurance.”
Carl Lundberg, CEO of Gerald Edelman added: “We are very pleased to have partnered with Wes McCranor to launch Sphere Assured. The corporate finance industry relies upon effective risk mitigation strategies, particularly where human capital is at risk.
“Sphere’s medical due diligence underwriting process helps secure the transactions that we advise on, to protect against uncertainty, safeguard the deal post-completion and ensure a level of confidentiality that is unrivalled in our sector.”
McCranor said Sphere has big plans for 2025, including adding new stakeholders and strategic partnerships.
