Dynamic Planner stands out in the financial-planning industry with its commitment to end-to-end support and advanced analytics, according to CEO Ben Goss.
Speaking to Money Marketing about the company’s approach at its ‘Pioneering Tomorrow’s Technology’ conference today (12 February), Goss emphasised Dynamic Planner’s long-term investment in innovation.
“We set our stall out five years ago. We said that what was needed was end-to-end support for the regulatory process. Every year, we’ve invested an average of £4.5m in R&D – over £20m in total – to build that support.”
With the recent launch of a key component in its platform, Dynamic Planner is nearing completion of its fully holistic system.
What differentiates the company, Goss said, is not just its process but also its “solid methodology and analytics”.
“Our asset-risk model is used by 45% of advice firms and 150 asset managers to certify the risk profile of their funds. Every three months, we profile £280bn in assets. It is the most widely used asset-risk model in the UK.”
A new data layer has also been introduced, enabling firms to gain deeper insights into their processes and enhance regulatory compliance.
With increasing scrutiny on ongoing servicing, firms often struggle to provide evidence of their compliance.
Goss believes this data-driven approach will help them meet regulatory and internal compliance requirements with greater ease.
He also pointed to AI as a transformative force.
“My moment of realisation came 18 months ago,” he said, recalling a financial adviser close to retirement who was already using AI to transcribe and summarise client meetings.
“If someone nearing retirement is comfortable using AI, it signals a major shift.”
Earlier in the day, in a keynote speech, BBC journalist Amol Rajan highlighted the potential of AI innovation, but warned that Europe is lagging behind in the global race.
