Apollo Global Management has partnered with InvestCloud to offer its private market model portfolios and multi-manager models to advisers using the wealth management platform.
Apollo is the founding alternative asset manager in InvestCloud’s private markets account (PMA) network, which connects asset managers, wealth managers, intermediaries, distributors and model creators.
Read more: Apollo origination hits record high of $222bn
By offering efficient access to private markets alongside traditional public market investments, Apollo said that the partnership will help advisers to diversify portfolios and achieve better investment outcomes for their clients.
“The PMA Network is a unique InvestCloud innovation designed to crack the code on how wealth managers, financial advisors and investors access private markets to deliver a unique and seamless public-private investment experience,” said Jeff Yabuki, chairman and chief executive of InvestCloud. “By combining Apollo’s deep private market expertise with our leading technology, we are dramatically accelerating the integration of private markets into the wealth management landscape.”
Read more: Apollo Global Management appoints president as part of five-year plan
Stephanie Drescher, partner and chief client and product development officer at Apollo, said: “The convergence of private and public markets is shaping the future of wealth management. Apollo is investing heavily to provide the global wealth market access to private markets investments and seamless infrastructure for advisors to integrate these solutions into their broader client portfolios. Today’s announcement is the culmination of months of deep collaboration with InvestCloud, a partnership we believe marks a pivotal step for the wealth management industry to broadly manage true total-market portfolios.”
Apollo’s portfolio strategies include a wide range of private market investments. The firm’s model solutions can support full fixed income, equity and real asset replacement solutions to create complementary risk-based total market portfolios, as well as outcome-based private market solutions.
Read more: Apollo: Private and public markets will continue to converge