Defaqto has launched an analysis and research tool for asset managers that gives distribution teams, product teams and investment managers access to an “unrivalled wealth of data”.
The Engage Insights platform provides comprehensive intelligence of the whole market in one place.
It enables performance analysis against peer groups and provides detailed cost data that will inform “smarter commercial decisions”.
Engage Insights has been built on the same platform as Defaqto Engage, the financial planning tool used by more than 30% of UK financial advisers.
The tool will allow asset managers to have visibility of how their proposition is showcased in Engage and see how the key differentiators between propositions are selected by advisers.
Defaqto said: “With this solution, asset managers will have elevated market intel, enhanced competitive positioning, improved proposition understanding and data to improve regulatory requirements.”
Defaqto chief executive John Milliken said: “We wanted to design a tool that empowers asset managers to analyse funds, fund ranges, discretionary propositions and MPS portfolios at the most detailed level.
“The deep insight provided by the platform will enable users to have the most effective and strategic distribution in the UK retail market.
“There has been a lack of detailed portfolio and management data in the UK MPS market, so we are also featuring our industry leading MPS Comparator series within Engage Insights, alongside trends analysis, MIFID disclosure cost data and Defaqto Ratings and Reviews.”
In May 2024, Defaqto launched its new range of MPS Comparator, which compares the performance of portfolios.
The firm said its MPS Comparator, which is the UK’s first, provides an effective way to compare like-for-like portfolios.
It will make it easy for advisers to assess portfolio performance and for providers to differentiate their offerings, as well as assist with their regulatory responsibilities.
